Mobile marketing is quickly becoming an effective opportunity for result-based advertisers to increase their revenue sources as well as their reach. New marketing channels can be created and new markets can be tapped. Cutting-edge technologies can be utilized to develop smart, fully optimized campaigns that maximize conversion potential and deliver rapid ROI.

KDA will soon launch KDA Mobile Connect, which will allow Homeowners' Associations (HOA's) to communicate in "real-time" with their residents. Those residents will opt-in to receive important messages from their neighborhood, ranging from routine events and meetings to urgent notices about school closings or amenity conditions to emergency alerts for severe weather or police and fire department activity.

Advertisers will have access to this same system to proactively send messages for special offers and/or discounts to neighborhoods via their smart phones. Imagine this scenario: A severe storm system with destructive wind and hail passes over a neighborhood one evening. That next morning, every resident that has opted in, receives a text message with a special offer on repairs from their local roofing company. Or, a concerned insurance agent contacting those same neighbors offering their services. All at the push of a button!